NO TRASH NYC 2030 from IDEO on Vimeo.
The IDEO New York team believes in “a NYC without trash.” Their cinematic piece, the latest addition to IDEO’s climate change portfolio, targets waste as an area of exploration. They say, “When most people consider the environmental impact of trash, steamy landfills or smoky incinerators come to mind. The reality is that these are merely endpoints of a much larger system.” Are you willing to align your behaviors with a system that’s willing to support a no-waste future?